Did Karl Rove steal our tactics? Has the "radical" right been reading from our library?
(Ed. There is no such thing as a "radical" right. Reactionary - maybe, but never radical. Radicals fight the status quo on behalf of the common man.) Sometimes I wonder if that is what they have done, and maybe if its time to take a page not from their playbook, but from one of our own they has been collecting dust in the corner -
Rules for Radicals.
More on the flippety-flop-flip.
Written in 1971, one year before his death, veteran community organizer spelled out a set of tactics outlining his views on organizing for mass power.
Saul Alinsky (1909 -1972) is generally considered the father of community organizing. A criminologist by training, Alinsky in the 1930s organized the Back of the Yards neighborhood in Chicago (made famous by Upton Sinclair's The Jungle). He went on to found the Industrial Areas Foundation while organizing the Woodlawn neighborhood, which trained organizers and assisted in the founding of community organizations around the country.
Alinsky is often credited with laying the foundation for confrontational political tactics that dominated the 1960s, but late in his life he encouraged holders of stock in public corporations to lend their votes to "proxies" who would vote at annual stockholders meetings in favor of social justice.
Alinsky was a fierce critic of mainstream liberalism and an unrelenting opponent of dogma, his legacy lives on in the tens of thousands of poor and working class people who have formed grassroots, interfaith and interacial mass power organizations across the country with the assitance of Alinsky's Industrial Areas Foundation.
So what the heck are these rules? Think of them as lessons for guerilla progressives:
THIRTEEN RULES FOR RADICALS
Excerpted from "Rules For Radicals" by Saul Alinksy
RULE 1: "Power is not only what you have, but what the enemy thinks you have." Power is derived from 2 main sources - money and people. "Have-Nots" must build power from flesh and blood. (These are two things of which there is a plentiful supply. Government and corporations always have a difficult time appealing to people, and usually do so almost exclusively with economic arguments.)
RULE 2: "Never go outside the expertise of your people." It results in confusion, fear and retreat. Feeling secure adds to the backbone of anyone. (Organizations under attack wonder why radicals don't address the "real" issues. This is why. They avoid things with which they have no knowledge.)
RULE 3: "Whenever possible, go outside the expertise of the enemy." Look for ways to increase insecurity, anxiety and uncertainty. (This happens all the time. Watch how many organizations under attack are blind-sided by seemingly irrelevant arguments that they are then forced to address.)
RULE 4: "Make the enemy live up to its own book of rules." If the rule is that every letter gets a reply, send 30,000 letters. You can kill them with this because no one can possibly obey all of their own rules. (This is a serious rule. The besieged entity's very credibility and reputation is at stake, because if activists catch it lying or not living up to its commitments, they can continue to chip away at the damage.)
RULE 5: "Ridicule is man's most potent weapon." There is no defense. It's irrational. It's infuriating. It also works as a key pressure point to force the enemy into concessions. (Pretty crude, rude and mean, huh? They want to create anger and fear.)
RULE 6: "A good tactic is one your people enjoy." They'll keep doing it without urging and come back to do more. They're doing their thing, and will even suggest better ones. (Radical activists, in this sense, are no different that any other human being. We all avoid "un-fun" activities, and but we revel at and enjoy the ones that work and bring results.)
RULE 7: "A tactic that drags on too long becomes a drag." Don't become old news. (Even radical activists get bored. So to keep them excited and involved, organizers are constantly coming up with new tactics.)
RULE 8: "Keep the pressure on. Never let up." Keep trying new things to keep the opposition off balance. As the opposition masters one approach, hit them from the flank with something new. (Attack, attack, attack from all sides, never giving the reeling organization a chance to rest, regroup, recover and re-strategize.)
RULE 9: "The threat is usually more terrifying than the thing itself." Imagination and ego can dream up many more consequences than any activist. (Perception is reality. Large organizations always prepare a worst-case scenario, something that may be furthest from the activists' minds. The upshot is that the organization will expend enormous time and energy, creating in its own collective mind the direst of conclusions. The possibilities can easily poison the mind and result in demoralization.)
RULE 10: "The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition." It is this unceasing pressure that results in the reactions from the opposition that are essential for the success of the campaign. It should be remembered not only that the action is in the reaction and of reaction to the reaction, ad infinitum. The pressure produces the reaction, and constant pressure sustains action.
RULE 11: "If you push a negative hard enough, it will push through and become a positive." Violence from the other side can win the public to your side because the public sympathizes with the underdog. (Unions used this tactic. Peaceful [albeit loud] demonstrations during the heyday of unions in the early to mid-20th Century incurred management's wrath, often in the form of violence that eventually brought public sympathy to their side.)
RULE 12: "The price of a successful attack is a constructive alternative." Never let the enemy score points because you're caught without a solution to the problem. (Old saw: If you're not part of the solution, you're part of the problem. Activist organizations have an agenda, and their strategy is to hold a place at the table, to be given a forum to wield their power. So, they have to have a compromise solution.)
RULE 13: Pick the target, freeze it, personalize it, and polarize it." Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. (This is cruel, but very effective. Direct, personalized criticism and ridicule works.)
Power to the people, yo! Word.