I used to work for a video game company that makes lots of sports games, so I was always aware of the strict protectionism against profiting off of the Olympic Games without permission. In fact you couldn't even call a stadium an "Olympic-sized" stadium without running into big trouble with the International Olympic Committee.
Any listener to Air America Radio over the past month is aware of this because there was constantly this commercial with this husky Texan man who kept referring to "The Big Games over there in Athens." You can't even say the word without permission.
I am not a lawyer, I don't know the difference between for-profit and political advertisments. But why is it OK for one political person to attach his campaign to a commercial during the Olympics and use the name "Olympics" in that commercial?
It is clear that in his new advertisement, George W. Bush is trying to attach himself to the positive energy and spirit of the Olympics and to take credit for improving them by adding two new teams that aren't under "terrorist regimes."
Now, if Coca Cola has to get permission and split the profits 50/50 in order to tie it's campaign for selling soda to the energy and spirit of the games, what does a politician have to do for the same rights?
Maybe someone with a legal background who is really bored would like to read the By-Laws.
http://multimedia.olympic.org/pdf/en_report_122.pdf