The Nuke Attack on Hillary That won't Damage the Dem Brand
Tue Mar 25, 2008 at 07:02:29 AM PDT
It is time for Barack Obama to nuke Hillary. Using the term "nuke," in the context of a political attack, however, invokes imagery of a devestated landscape that hurts not only the target of the attack, but the person who launched it.
There is, though, a nuclear attack that Barack Obama can launch against Hillary Clinton that is more like a Neutron Bomb. I'll explain it below the jump...
Here's what the Obama campaign, from top to bottom must do to nuke Hillary.
And wen I say from "top to bottom," I mean from Barack Obama himself down to the lowest volunteer on the organizational chart. I also mean TV and radio ads as well.
It should all be based on the following theme: Barack Obama wants the Democratic party to win in 2008 and Hillary doesn't.
Simple. Elegant, and yet devestatingly effective.
Just point out over and over again how Hillary attacks Barack Obama more harshly and in more divisive tones than she attacks John McCain.
That apparently, Hillary wants to make it impossible for Democrats to win in November so she can run again in 2012.
Hillary's ambitions count more, for her, than the good of the Democratic party and teh good of the country.
Obama could run TV ads with average Democratic voters (women especially) who express their frustration with Hillary's praise of McCain and their skepticsim of her motives.
For example:
"I don't want some Bush Republican like McCain picking Supreme Court justices for 4 years. What is Hillary Thinking?"
"How is electing a Bush Republican like John Mccain going to fix our national health care system?
"Hillary claims she can beat McCain. Really? All I ever hear from her about McCain is how great he is. We need a Democrat in the White House. Not a another Bush Republican."
(The ambiguousness of that last line should be left to linger)
Then pivot to:
"I'm voting foor Barack Obama because he's the only one taking on John McCain and the Bush Republicans."
Or...
"I'm voting for Barack Obama because he wants to be President for the right reasons. He wants to provide health care for all Americans, and end the disasterous war in Iraq. He's not running just to be President. He actually wants to help the country."
This line of attack will go right at the heads of Superdelegates, and it will remind Democratic voters what's at stake.
It also doesn't damage the Democratic brand. It's a simultaneous attack on both HIllary AND John McCain.
And Hillary's only response is to argue that she's the only one who can beat McCain. That's a solid argument. The Problem is that Obama's people can respond: "Then how come you always go out of yoru way to praise McCain and spend all of your time attacking me instead of him? Put your money where your mouth is. Oh...that's right. Your campaign's in debt."
The attack also plays into Hillary's weakness. The perception that she's so ambitious that she will do or say anything to gain power. Even if it costs the Democrats the White House in 2008.
This is a way to go "negative," without sounding negative. It's a way to hit Hillary where it hurts, without it also driving down Obama's favorability rating and helping out John McCain.
What do you all think?