McCain's Viagra moment fodder for ad

Remember McCain's Viagra moment? It was inevitable that it would end up on the airwaves.

This Planned Parenthood ad will be heavily targeted at women.

Planned Parenthood said the ad is being aimed at women voters, and will be broadcast during the season premiere of "Project Runway," on Bravo, Lifetime’s "Army Wives," and "The Oprah Winfrey Show" in some markets. It will air in battleground states, including Colorado, Iowa, Minnesota, New Mexico, Ohio, and Wisconsin, as well as in the Washington, D.C. area.