I got an email a little while ago from a PR flack's intern:
Hi Dana,
Dave Brandon, CEO of Domino’s Pizza is taking to the streets for the launch of "Domino’s Big Taste Bailout" promotion. The TV commercials will premiere today during Fox’s American Idol. Brandon will be guiding us from Capitol Hill via Wall Street to Main Street, with an offer to deliver three or more medium, one topping pizzas or oven baked sandwiches for just $5 each to American consumers.
In an on-line continuation of the promotion, Domino’s consumers can actually win a Super Big Taste Bailout. Consumers are encouraged to visit Dominos.com to nominate a friend in need of a bailout. Two winners, as well as their nominating friends, will receive a year’s worth of Domino’s Pizza products with the prize delivered directly to their door by CEO Dave Brandon himself. Leading up to the first delivery, a countdown can be viewed on Dominos.com indicating when the delivery will take place. When the delivery takes place, the site will change to show Brandon’s location as he arrives at the winner’s house..
In addition to the grand prizes, lucky consumers also have the opportunity to win a Big Taste Bailout meal throughout the promotion. For more details please see below and attached press release.
Man, reading that, you'd think David Brandon was a heck of a guy, a real populist with a heart of gold and a sense of what's important to the American people. You probably wouldn't realize that he's a rightwing Republican who in 2006 chaired the gubernatorial campaign of Amway heir and rightwing loon Dick DeVos and in 2008 bundled donations for Mitt Romney and was a major donor to John McCain.
You might not know that in 2006 Brandon seriously considered running against Democratic Senator Debbie Stabenow, and is currently rumored to be weighing a run for Republican nomination for Governor of Michigan.
And I'm sure Dominos isn't advertising the fact that last year Brandon was the second highest paid CEO in Michigan, or that he is often paid in the range of $20 million per year.
David Brandon, what a guy. Are you experiencing economic distress? Need a bailout? Don't expect him to give you any of the 20 million bucks a year he gets for running a declining company. But he does have a solution for Americans facing tough times: let them eat pizza.