The MSM seems to be giving the impression that it's surprising to see Karl Rove has been removed from his policy advisor position. Nonetheless, there is little doubt as to the meaning of Rove's role change. Frankly, given the shambles of a policy plan being run by this administration, together with the unlikelihood that any new legislation of significance can be passed in the run-up to the mid-term election, the calculation was that Rove could better serve the Republican Party in full campaign mode.
Truthfully, why use Rove as a policy advisor when his real talent is as a political strategist (hack). The White House is simply acknowledging this well-known fact. Additionally, Republicans realize that standing on ceremony and titles won't win the upcoming elections. The change is simply about expediency. While I enjoy thinking he's getting a bit of a spanking, I don't buy it.
Bush is trying to demonstrate to Republicans up for reelection that he has their backs and is moving to help get them reelected...and how better to demonstrate that than getting Karl Rove focused on a strategy for the Party. The architect hasn't been cast aside as a lowly carpenter...he's being asked to build something out of nothing...and he's pretty darn good at that.
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