After reading Jim Brady's
boilerplate note about Domenech's resignation this morning, I was nonplussed, but a few comments he made to
Howard Kurtz left me thinking that there might be the
glimmer of recognition here about just what a bad decision this was, and that maybe jumping in with both feet to repeat it would be a mistake. Actually, it was a single phrase -- by the next, it was clear that he doesn't really get it at all.
On liberal blogs and Web sites--Salon's lead story this morning was "A Portrait of the Blogger as a Young Plagiarist"--many commentators said there was no equivalence between a Republican activist who co-founded the site RedState.com and Post.com journalists who are viewed as leaning to the left. Brady said that was a "fair criticism" and one he will keep in mind in looking for another conservative blogger. "We're certainly likely to look for someone with a more traditional journalism background," he said.
For starters, it was mere days ago when washingtonpost.com's Opinions editor Hal Straus was falling all over himself to say:
"Washingtonpost.com hires writers for their ability to add something substantive to the national conversation. As best as possible, we look for that ability regardless of political labels."
Mmm-hmm. But now Jim Brady flatly acknowledges that they've got a political quota to fill -- they want a hard-right conservative.
Mind you, they need a "conservative" voice because George Will and Charles Krauthammer are basically Communists, when it comes right down to it. Really, I can see the overwhelming need to balance voices like that with a little sparkle from the "Coretta Scott King was a communist" -slash- Michael Moore is fat -slash- gay taunting -slash- "hey everybody, look at this neat article I found accusing black American leaders of supporting racial cleansing" wing of the party, and I can indeed see why Brady might feel those views were indeed underrepresented in civilized society, though I cannot fathom why he thinks that represents a problem.
Anyway, so now we know.
As amply demonstrated, Ben Domenech is from the Hewitt-Malkin-Coulter wing of the party. If that's really the direction the Washington Post still wants to go in -- the kind of rhetoric they want associated with their name, for a nice change of professional pace -- then they're welcome to it.
But Brady and others, you're really still missing the whole point.
This isn't about "balancing" the alleged closet liberalism on the part of Froomkin, or any other Washington Post figure. Conservatives don't give a damn how many of their fellow conservatives are on your site -- so long as your paper continues to report facts they don't like, or media critics like Froomkin factcheck the more mindnumbing elements of political spin, those conservatives are still going to attack the paper itself as being hopelessly "liberal." Journalism is the liberal part. From Horowitz to Hewitt to Limbaugh, these people hate you. You can't appease them, because there's no such thing as an acceptable "level" of partisan hackery that will offset actual journalism or inconvenient facts. They'll only be happy when you kill the journalism -- or at least stop reporting the facts surrounding the more inconvenient stories.
Every time you "balance" factual reporting with more cheap, uninformative punditry, you weaken the value of your own brand, and the perceived credibility of your entire organization. That may indeed be the niche that Fox News has shown the way to, but I think you'll find the kind of people who watch Fox News aren't big readers of papers like yours -- and it is not at all the given that you think it is that they might be readers, if you only dumb down the content enough and add Michael Moore fat jokes.
Take a look at a hardcore "conservative" news site, sometime. Is that what you're trying for? Is that what you want a "taste" of, mingled with your journalism?
By all means, stand by your decision to balance someone accused of being liberal with a professionally partisan conservative; to balance those with excellent credentials with someone with none; to balance facts with spin; to balance journalism with hackery. It sounds like you've got the glimmer of understanding on just how bad an idea that was, but it doesn't sound like, even now, you understand the basis of the conservative attacks against you.
They're playing you for chumps. And you're taking it, and people like the truly incompetent Deborah Howell are actively promoting it. Considering that this is the exact same blustering "working the refs" strategy that the right has used the last ten years to install incompetent, weak and acquiescent reporting, it really reflects incredibly badly on your managerial and editorial competence that you continue to fall for it.
You're a newspaper, damn it. Start acting like one again. For starters, install a management team that doesn't make news itself on a regular basis through its botched announcements, contradictory statements, humiliating hirings, and blatant incompetence. You've got, at this point, zero credibility left on either side of the political aisle.