Twenty days ago, David Barstow broke his story in The New York Times about the Pentagon’s use of network and cable military analysts to reinforce its talking points and present a favorable picture of happenings in Iraq. Ever since, the print and television media have delved into the scandal, prying out new details in interviews and document searches, and discussing the implications for democracy when the Department of Defense shapes the debate with the help of triple-dipping former employees who present themselves as objective observers of U.S. policy.
Riiiiiiiiiiiight. In some parallel dimension.
In our dimension, what we’ve got isn’t a flurry of follow-up reports but rather one of the key elements of propaganda: killing a story by ignoring it.
The media typically employ their pervasive power to reinforce the dominant ideology through repeated exposure to every element of their biased agenda. But silence should not be underrated. It provides a marvelous tool of control when accompanied by the never-ending distractions and distortions of infotainment.
No surprise whatsoever that the network and cable stations who hired these ex-military analysts without disclosing to audiences their conflicts of interest or other biases have been – let us be generous – reluctant to acknowledge their role in passing along exaggerations and outright lies to Americans in the run-up to the war and its bloody, treasury-sucking aftermath. They have a big stake in silence.
On the other hand, it might be thought that editorialists of major print outlets which didn't pay for the free-lance "expertise" of the Pentagon’s domestic propaganda brigade would be eager to write something excoriating. Or that print reporters would be digging into the documents on the subject that the Pentagon has dumped at this Web site. Alas, such modest aggressiveness is also confined to that other dimension.
Just how silent the media have been has been examined by Fairness and Accuracy in Reporting (TV News Blackout on Pentagon Pundits) and the Pew Project for Excellence in Journalism (Media Passes on Times Pentagon Piece). In the first week after Barstow’s story appeared, Pew found two stories about it in other media, both of them on PBS. Since then, there have been a handful of others.
Only in wwwLand and among a few in Congress has the story been given any significant attention. Senator John Kerry urged a "thorough investigation" by the Government Accountability Office, as he noted here at Daily Kos in Investigate the Pentagon Pundit Program. Senator Russ Feingold also wrote the GAO. Michigan Senator Carl Levin has written to Defense Secretary Robert Gates. Connecticut Rep. Rosa DeLauro wrote to news executives at the broadcast and cable networks asking them to explain what criteria they use for hiring military analysts. Only ABC and CNN responded. She and 40 other congresspersons have asked the Pentagon’s Inspector General to conduct a probe. She joined with Michigan Rep. John Dingell and others requesting the Federal Communications Commission look into the matter:
"While we deem the DoD’s policy unethical and perhaps illegal, we also question whether the analysts and the networks are potentially equally culpable pursuant to the sponsorship identification requirements in the Communications Act of 1934 and the rules of the Federal Communications Commission," the letter stated.
"When seemingly objective television commentators are in fact highly motivated to promote the agenda of a government agency, a gross violation of the public trust occurs," it continued. "The American people should never be subject to a covert propaganda campaign but rather should be clearly notified of who is sponsoring what they are watching."
About all this too, megamedia silence.
It’s not as if there hasn’t been anything fresh to report. Media Matters, which has followed the story since it broke, actually spent some time perusing those documents the Pentagon posted. For those who claim there was nothing nefarious about the domestic propaganda program, that it was merely a program of courtesy briefings to ensure that the military analysts were up to speed on what was really happening with regards to Iraq, Media Matters found this audio-taped exchange of ass-kissing and subversion from an April 18, 2006, Pentagon meeting with several analysts, then-Secretary of Defense Donald Rumsfeld, and General Peter Pace, who was then chairman of the Joint Chiefs of Staff:
UNIDENTIFIED 1: I'm an old intel guy, and I can sum all of this up, unfortunately, with one word. And that is "psyops." Now, most people, when they hear that, they think, "Oh my God --
RUMSFELD: Yeah.
UNIDENTIFIED 1: -- "they're trying to brainwash [inaudible]."
RUMSFELD: "What are you, some kind of nut? You don't believe in the Constitution?"
UNIDENTIFIED 2: Well, he is.
[laughter]
UNIDENTIFIED 1: Some have characterized [inaudible]. But I would also disagree with you, sir, respectfully. You are absolutely brilliant in front of the camera. And anybody --
RUMSFELD: It's by acting. Because I don't spend any time --
UNIDENTIFIED 1: It doesn't matter. The point is that you are. And I think most of us would agree with that. And --
RUMSFELD: But I -- but -- but --
UNIDENTIFIED 1: -- to take the offensive is -- because many of us go on every day. We don't agree with everything the administration does, maybe with some of your decisions and -- but we get beat up on television sometimes when we go on and we are debating, and then we take the -- and we're all thick-skinned, or we wouldn't continue to do this.
RUMSFELD: Mm-hmm.
UNIDENTIFIED 1: But we would love -- I would personally love -- and I think I speak for most of the gentlemen here at the table -- for you to take the offensive, to just go out there and just crush these people so that when we go on, we're -- forgive me -- we're parroting, but it's what has to be said. It's what we believe in, or we would not be saying it.
[crosstalk]
UNIDENTIFIED 1: And we'd love to be following our leader, as indeed you are. You are the leader. You are our guy.
The Pentagon wouldn’t say who those unidentifieds were, but it gave Media Matters a list of confirmed participants at the meeting. Among them were Lt. Gen. Thomas McInerney, military analyst for Fox News who recently suggested using terrorism against Iran.
On Wednesday at its Web site, Media Matters asked the media: "Have you hosted on air the person who told Rumsfeld at the meeting with military analysts: 'You are the leader. You are our guy'?
In that other dimension, they might have gotten an answer. But in that dimension, they wouldn't have had to ask the question.
+ + +
Glenn Greenwald has written an excellent piece based on the documents on the Pentagon Web site.
