In a word: passion. The successful messagers out there are able to defend their convictions with 100% personal certainty. It makes no difference if the belief or the backing for the belief has any grounds in reality; they're always right, the "Left" is always wrong. Let the facts bubble up to where it's absolutely impossible to maintain the tenet: they were still right, just maybe taken out of context or "demonized" by the "Left" who twisted their words.
April 13, 2004
[on WMD in Iraq]
HANNITY: He had weapons of mass destruction. He promised to disclose them. And he didn't do it. You would have let him go free; we decided to hold him accountable.
January 2, 2007
HANNITY: I believe there were WMDs. I believe they were moved.
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