orangeclouds has graciously allowed me to diary a VMD (aka Vegetables of Mass Destruction) issue. And, it's an "URGENT TAKE ACTION" variety. Why the urgency you may ask, well...
Though Monday, March 3, the USDA is taking comments on a proposal to change the usage of the term "naturally raised" on beef/livestock product labels in stores. (PDF of Proposal)
Consumer polls indicate the average person imagines meat labeled "Naturally Raised" comes from animals that spent their drug-free lives freely roaming the fields of a family farmer, eating wild flora and being humanely slaughtered. A 2007 Consumer Reports survey shows 83% of consumers assume such labeling means "it came from an animal raised in a natural environment." The USDA, however, has released a standard for "Naturally Raised" meats that is so weak it would apply to a cloned animal raised in the confines of a factory farm.
Would this new label mean the cattle were grassfed? No.
Have had access to outdoors? No.
Were humanely treated? No.
(what to do below the fold...)
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