What to call our president-elect, seriously, we can’t use his name. It’s trademarked. To use his name with the name reserved for the highest office in America automatically advertises his brand with his government job. From now on, I will call him P-E. I will refer to the office of president at POTUS. I will not use his name. It’s trademarked. He can sue. Besides, he’s gotten enough free advertising and billions of dollars in free media.
He’s also found a way to avoid paying taxes for his various brands by being incorporated in Deleware, one of the US tax havens.