I've been waiting to see a 2020 Democrat put forth a message with broad-enough appeal that they had room to grow support underneath it, and Sen. Kamala Harris offered the first glimpse of just such a message last Sunday in Oakland, California, when she launched her 2020 "For the People" campaign.
First off, this is not an endorsement—it's an acknowledgment of a Democratic presidential candidate nailing a key ingredient to prevailing in the coming cycle. To me, the 2020 cycle will be less about a checklist of policy stances, because I trust that anyone who manages to prevail in the Democratic primary will be sufficiently liberal (not to mention better than Trump). Rather, Democratic candidates will rise and fall based on the reach of their message and whether that message is a natural outgrowth of their personal narrative and can therefore be driven by it. In other words, whether the narrative they are building feels both big enough to be broadly inclusive and authentic enough to buy into.
Harris's rollout comes the closest of anything I've seen. Standing in her hometown amid a crowd about 20,000, Harris recalled the first time she prosecuted a case as a public official. "It was just a couple blocks from this very spot that nearly 30 years ago as a young district attorney I walked into the courtroom for the very first time and said the five words that would guide my life’s work: “Kamala Harris, for the people.”
Harris immediately acknowledged the downside of leaning heavily into a criminal justice system that's "deeply flawed," as she put it. Working as a prosecutor in a system that many Americans view as inherently unjust will be somewhat of an uphill battle for her. But as a female woman of color, no one will be able to accuse her of not knowing the sting of discrimination.
Harris then explained why cases aren't filed under the victim's name. "In our system of justice, we believe that a harm against any one of us is a harm against all of us," she said. That's why "it reads, 'The People.'"
"My whole life," Harris continued, "I’ve only had one client: the people." To her, that meant fighting for sexual assault survivors, fighting for fairness within the justice system itself, fighting for families who had been defrauded by banks, and a host of other worthy causes.
Fighting "for the people" is broad, deep, and almost impossible to quibble with. Even if some find fault with parts of Harris's biography or stances—and they certainly will—fighting for the people is the good fight.
It is also an unmistakable reference to "We the people"—the emotional centerpiece of our country's founding documents. To be a Democrat in modern America is to believe in the power of the people and the masses over that of any individual who reigns by virtue of their wealth or privilege. It's to believe in the notion that together we are made stronger and better. Or as President Obama often said, e pluribus unum: out of many, one.
As Harris noted, "I’m running to be president, of the people, by the people, and for all people."
Whoever wins in 2020 will prevail to the extent that they are able to overcome divisions in the country and tell a story that's relatable and inspiring to as broad a cross-section of this nation as possible. "For the People" is automatically inclusive, and it is indeed driven by a biography Harris can lean on.
Over the coming the months, there's going to be a lot of noise, particularly as reporters and rival campaigns pick apart candidates’ biographies and votes. Unless someone has done something that you consider just absolutely disqualifying, I encourage you to try to ignore it for now and focus on whether you think candidates are connecting with you and whether you feel personally drawn to them. No one is going to have a perfect record. What we're looking for is someone who can provide the nation with an inspirational vision that can bring a giant swath of the country along with them. That's the candidate we want to top the Democratic ticket heading into 2020.