Moveon PAC's 'Switch' ad campaign starts today

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Monday August 30, 2004 · 9:28 AM PDT

2004/08/30 · 09:28

They have a great, full-page ad in today's NYT (in the special RNC section) which you can see here(pdf). (boy, is that a lily-white group, or what? We're talking Republicans, I guess...)

According to their email, they are going to start airing five of the spots in nine swing states today. And they are trying to raise $1M in 24 hours to keep things going. I'm a huge fan of this campaign. It was very effective with Apple, and I think it could make a difference in this election.

Moveon PAC poll-tested the ads as well and according to them: Our testing shows that the MoveOn members featured in these ads are genuine, compelling, and different enough to cut through the noise.

I hope they're right.

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