Whither Hannity?

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Tuesday January 02, 2007 · 6:05 PM PST

2007/01/02 · 18:05

Admist a very difficult few days last week, I was cheered by driving by (several times a day) a billboard on I-95 South in Wilmington.

The news it brought is the sign of the times:

Now, WDEL management would tell you that it was a business decision forced upon them by ABC Radio, which syndicates the Hannity Daily Brainwashing Hour (oh, I am sorry, it is three hours, which is all Sean asks for out of you.) Apparently, ABC Radio demanded that its affliates or those stations running the Hannity program run more of the ABC Radio lineup, which includes such stellar programs as the Focus on the Family lectures, the mindnumbing Mark Levin fun hour, the comatose Paul Harvey, among others.

WDEL's response?

"We didn’t say no, we said hell no," said WDEL general manager Michael Reath in a press release. "We made the decision early on that WDEL was not going to let a national media conglomerate dictate programming decisions to us."

....

In place of Hannity, WDEL will now air an extra hour of local talk with Gerry Fulcher at 3 p.m. followed by two hours of additional local news, traffic, weather and sports on WDEL’s Afternoon News with Allan Loudell.

Now, what speaks to me and what is of primary importance here is not that WDEL dropped Hannity in favor of local drivetime afternoon news, and not that WDEL did it because ABC Radio got all uppity and demanding, but because WDEL decided to advertise the fact that they are dropping Hannity, and with gusto.

"Hell No!" and a billboard.

WDEL knows its audience, and they know they will be welcoming back a large part of a blue state audience tired of being called unAmerican for disagreeing with Sean Hannity and his puppetmaster, George W. Bush.

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