Spoofing for Obama
As the U.S. presidential campaign enters its final four weeks, the fight for political turf and key voters will reach a fever pitch and one key ingredient in that frenzied rush will be the role campaign ads play.
Ad folks have often applied their brand of persuasion to the political process, such as Hal Riney's award-winning "Morning In America" effort for Ronald Reagan's 1984 campaign. Goodby, Silverstein & Partners creative director Jamie Barrett recently teamed up with MJZ director Craig Gillespie (Lars and The Real Girl) for a series of "behind the scenes" spoofs aimed to question Republican campaign strategy with a smirk. For now the spots are primarily available on a YouTube channel, but Barrett hopes that's just the beginning.
As noted, the ads have yet to run on television, but likely will. For now, they reside on YouTube. In my opinion, the best of the bunch depicts McCain's strategists gathered around a table, coming up with the Maverick slogan. It captures the perfect tone while still delivering a serious asskicking.
The "Maverick" line is the only thing McCain and Palin have left. It's their response to any question about their past records not jiving with their claims to change Washington. This ad exposes the Maverick slogan in all of its nonsensical glory. Well done, let's get this out there! I really think Independents in particular, weary of the negative campaigning, would respond favorably to these ads.
Here are the other 3 (the last one, while outstanding, might be a bit of a hornet's nest for mass consumption:
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