Obama however has the best line of the day, responding to the ad to reporters mid-day
"You know, I don't pay attention to John McCain's ads, although I do notice he doesn't seem to have anything to say very positive about himself. He seems to only be talking about me. You need to ask John McCain what he's for and not just what he's against," he said.
I hope the Obama campaign takes this backlast meme and pushes the points with the media which is fawning to just run the latest McCain ad...
The Fix had some other excellent responses by GOP insiders.
Other members of the Republican consultant community were far less sanguine in their estimate of the ad's effectiveness.
"Sigh," emailed one senior party strategist who later added: "Every Obama ad since his announcement has fit nicely into a theme, an argument. McCain ads are just catch as catch can, one wild swing at Obama after another. Their increasing bitterness reflects a campaign that is more about some sort of therapeutic frustration venting for the staff than any coherent strategy to elect McCain. It's unprofessional to the core."
Another high-level party operative grumbled: "It seems like they are talking to the press pack, not voters."
None of the strategists the Fix spoke with predicted whether McCain's change in tone toward Obama ultimately will succeed.
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