PETA knows how to raise eyebrows. The animal rights group's memorable campaigns have entailed everything from celebrities posing nude for its anti-fur campaign to scantily clad women having an erotic moment with their vegetables to support veganism.
Now, PETA has pulled out all of the stops with a XXX porn site for its next clever marketing endeavor, reports The Register.
PETA confirmed the XXX site in a phone interview with The Huffington Post.
"We live in a 24 hour news cycle world and we learn the racy things we do are sometimes the most effective way that we can reach particular individuals," said PETA spokeswoman Lindsay Rajt.