I file this under questionably humorous - I am laughing but the subject matter is pretty real. I know that this epic Fail of oil giant shell will certainly not have the impact of shareholders or high level people in the company saying --- "Wow - the world of social media thinks we are hurting the planet, maybe let's stop". That would be wishful thinking.
So, maybe it's just a - "Oh My God are they that dumb" moment. Anyhow, worth a quick look - http://arcticready.com/... Shell oil running a "create a campaign for us" and the results are pretty epic. Very real sentiments, hilarious that they are still up on the site. Worth a screen shot - I doubt they will be up long.
In case you click the link and it's no longer what it is at current - they are user-submitted captions for a new "Let's go" campaign for Shell Oil which absolutely slam the company (gee - imagine that).
Here's a sample -