Mountain Dew Gets Its Bigot On in Flagrantly Racist Commercial

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Monday April 29, 2013 · 9:16 PM PDT

2013/04/29 · 21:16

I don't know what the hell this is. I don't watch Web commercials, and I dearly hope this isn't being run on "real" television. It's a Mountain Dew commercial featuring a bunch of black "gangstas" in a lineup, along with a thug-talking goat. A white woman who has had the hell beaten out of her (because you know that's what black men live to do, beat and rape white women) is trying to identify her attacker (the goat, har fucking har). The goat issues a string of threats in thug talk, including warning her not to "snitch on a playa" and "snitches get stiches." She becomes more and more panicky, and runs screaming from the room without identifying her assailant. The cop just takes a swig from his Dew and says, "She's just gonna do it." WTF?

Here's the link to the actual Green Label page (embedding the YouTube clip)

http://green-label.com/...

Who this fucking "Tyler the Creator" is supposed to be, I don't know. Pseudonym of the writer, Justin Tejada? Some ridiculous "cool, hip, down wid it" commercial construct? Damn if I know. There are more videos, but I don't want to watch them.

http://green-label.com/...

Apparently "Tyler," if he even exists, is black. That just makes it that much worse.

All I know is this is some racist, misogynistic bullshit.

People are already slamming the commercial on their Facebook page:

https://www.facebook.com/...

but putting irate comments on Facebook is only the start.

Boycott, anyone? Who's got some pull with Color of Change? This needs to get called out.

Mon Apr 29, 2013 at 9:52 PM PT: Yes, it is a real Mountain Dew ad, not a satire. See the comments for links to Bloomberg, Spin and Vibe.

Wed May 01, 2013 at 10:09 PM PT: Mountain Dew says it has pulled the ads. In its response to my bitching on its Facebook account:

We apologize for the video and take full responsibility. We have removed it from all Mountain Dew channels and Tyler removed it from his channels as well.

Good move on their part (not that my one comment pushed them to make the decision, I'm just quoting their boilerplate response as it was posted to me). Does that settle the ownership issue now?

Poll
143 votes Show Results
After watching the video, your take?

Stunningly racist. Time to take Mountain Dew down a notch.

Funny and random. Get a life, old person.

I don't see race, so nothing I do or nothing I like can be considered racist. You are the racist for being offended by this.

143 votes Vote Now!
After watching the video, your take?

Stunningly racist. Time to take Mountain Dew down a notch.

76%

109 votes

Funny and random. Get a life, old person.

15%

21 votes

I don't see race, so nothing I do or nothing I like can be considered racist. You are the racist for being offended by this.

9%

13 votes

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