If you don't already have health insurance, you have two weeks to get it under Obamacare. The White House is hoping that some star power
from the likes of LeBron James, Magic Johnson, and Alonzo Mourning will help get the message across in a series of ads that will be running during March Madness.
They've also decided to have some fun with the hoops hoopla to highlight the benefits of the law.
Seeking to reach young people who will be watching a lot of tournament basketball in the next three weeks, the Obama administration Monday unveiled its own "Sweet 16" reasons to sign up for health care.
The reasons are paired off in a tournament bracket, with users invited to vote on their favorites.
One match-up pits "women can't be charged more than men" against "because accidents happen."
Another is "birth control is free" against "insurance companies can't discriminate."
The White House bracket site
even provides the obligatory cat gifs. But, despite the cats and the major cheese factor in that video up there, it's actually pretty informative, touching on all those things that people who are uninsured are most confused about and need to know.
The February Kaiser Health Tracking poll found that fully 50 percent of the uninsured say they don’t know enough about the law to understand how it will impact their own families. Just about two-thirds say they know only a little (37 percent) or nothing at all (26 percent) about the exchanges, and only a quarter (24 percent) are aware that the deadline to sign up for coverage is the end of this month. Let's hope they're all big hoops fans.