Whichever genius came up with "Anticipatory Walk of Shame" should be fired.
Jezebel: Is Nine West's New Ad Campaign Funny or Offensive?
Offensive.
Really we have to ask whether this is offensive or not? In this day and age, this is what Nine West is going to use to promote their shoes? Not to mention the other nuggets of husband-hunting and first day of kindergarten you're pushing on us. From Nine West I would think women's lives go something like this:
1- We buy the perfect shoes to "go on the prowl" looking for a husband
2- We then buy new shoes for that after sex "Walk of Shame" when the husband hunting fails and turns into a shameful one night stand
3- We buy some more husband hunting shoes and try again
4- Woot! Success! FIRST (apparently we were looking for a "starter") husband!
5- Five years later... we buy some more shoes! To show off as we drop off our kid at kindergarten. Then maybe we have an affair, using our man catching shoes? (One of the ad's seems to suggest this)
6- Since this was our starter husband, I guess we go back on the prowl with a new pair of shoes!
How is this not offensive? There is no room in this ad campaign for women DOING anything other than men. In Nine West's world women don't pick shoes for work, walking, running, sports, or for "catching" a WOMAN... we pick them to catch a man, fuck a man (shamefully, I might add), and take kids to school. They're going to try to pass this off as some sort of witty/ironic/tongue-in-cheek take on women's lives, but it's pretty obvious to me that this is an ass saving move. I might have bought it, but why would they refer to the Walk of Shame, a term never applied to a man's exit the morning after sex, only women. I hate that term and everything it says about how we view women having sex vs how we view men having sex. That they used indicates to me that they really believe this shit. That they're promoting this sexist bull shit and that some women seem to actually find it funny blows my mind.
Well for me, I say take your ad campaign and shove it Nine West. I've bought shoes from you in the past, but never again. Besides, you have the ugliest shoe collection going now. I don't know what made you people think these shoes looked good, but it was probably the same thing that made you think this ad campaign was a good idea.
