Yesterday, I wrote a diary about the effort to redefine the Confederate Flag through most of my youth in a popular CBS program "Dukes of Hazzard
". In that program, the confederate flag was redefined as a choice of sweet jumps and attractive women.
It appears as though Warner Brothers stepped back and thought about this as well, as today they have announced that the confederate flag will be removed from all Dukes of Hazzard gear that they sell and continue to profit from.
Say goodbye to the General Lee as you’ve always known it.
In the wake of the deadly South Carolina shooting and the decision by several major retailers to stop selling merchandise featuring the Confederate battle flag, the toy spawned by the hit TV series “Dukes of Hazzard” that became a Southern icon wearing those colors will no longer be produced.
While the car hasn’t been in front of a camera since 2007 — a direct-to-video sequel of the 2005 movie starring Johnny Knoxville — the General Lee remains a popular die-cast and model toy, widely available online. (One of the original cars used in the series sold for $110,000 at auction in 2012 to PGA golfer Bubba Watson.)
The move follows a trend by retailers who are distancing themselves from the flag as a matter of good marketing.