I can't believe that no one has written about this yet. Salon, Cosmo, and jezebel all have stories about it.
Two young male owners of an Asheville North Carolina coffee shop have been blogging and podcasting anonymously as PUAs -- Pick Up Artists, a faction of MRA who believe that women are commodities to be screwed. Eliot Rodger was one of these types. You remember him, he killed 7 people as "retribution" because he couldn't get laid, despite feeling that he was "the perfect guy" and entitled to it.
Jared Rutledge and Jacob Owens, the owners of Waking Life Espresso, have been posting their sexual conquests to their blog, podcast, and twitter account for at least two years. (They have, of course, taken the originals down, but The Internet Is Forever.) Last month, an anonymous blog authored by someone else appeared, cataloging "highlights" from these accounts. I don't suggest you follow any of these links unless you have a strong stomach. Seriously, some of this stuff -- like the podcast where they laugh about having sex with a drugged woman -- could trigger you. It was nauseating to me, and I don't even have triggers.
Last weekend, ashevilleblog apparently got wind of the anonymous blog and it became generally known in the Asheville community that these upstanding local businessmen were juvenile, misogynist asswipes. Much to my surprise - I spend way too much time on slashdot, where misogyny rules; anyone ever heard of Gamergate? - the response of the community, both locally and online, has been almost universally one of utmost outrage. They have had to close the store because of protests (and for "room for introspection"), local stores that carried their iced coffee have pulled it from the shelves, and funding for a second store they were planning to open has been withdrawn.
The Daily Mail has a related article from some of the women they posted about in their blog --- some of whom they picked up in their shop. I can't imagine how it must feel to have trusted someone and then find they've publicly posted that you were "as dumb as a fucking brick." There's also this article, which includes the somewhat creepy description of one of these fine young men hitting on a married vendor with whom he was doing business.
A very mild sample from their twitter feed:
There are no "special" girls. There are cool ones, and lame ones. There are ones who've earned investment, and ones who haven't. That's it.
There are a lot of guys who have natural game, but settle down with a 6/7 because it's what's expected of them. Don't be one of those guys.
Nothing wrong with fucking a fat chick (body fat > 25%) once in a while, but they’re catch and release. #ozbodypositive
Both men have apologized (the apologies are updates within the ashvilleblog article), and while I admit they are better than the usual nonpology, I still find them less than genuine. One of them says he was "insecure," as though that were justification. The other talks about his shame, in a manner that makes me think he's only ashamed of having been caught. I hope they're sincere, but I suspect it'll be a cold day in Hell before their community trusts them again, if ever.
Ugly.