What do you get when your party’s nominee for president of the United States’ only comps are people with the last name Hitler and Mussolini? You don’t get help from the mega billion-dollar company Apple, that’s what.
Unlike Facebook, Google and Microsoft, which have all said they will provide some support to the GOP event in Cleveland next month, Apple decided against donating technology or cash to the effort, according to two sources familiar with the iPhone maker’s plans.
Apple’s political stand against Trump, communicated privately to Republicans, is a sign of the widening schism between Silicon Valley and the GOP’s bombastic presumptive nominee. Trump has trained his rhetorical fire on the entire tech industry, but he's singled out Apple for particular criticism -- calling for a boycott of the company's products, and slamming CEO Tim Cook, over Apple's stance on encryption.
Well done, Apple. You have saved yourself from potentially being the next Bayer or Fanta or Hugo Boss.