We can’t even keep up with the brands severing ties with the Fox News show Ingraham Angle after Parkland survivor-activist David Hogg responded to host Laura Ingraham’s Twitter taunts by encouraging people to contact her advertisers. But we’ll keep trying.
Hulu is the latest to join a list that now includes Nutrish, Nestlé, Wayfair, TripAdvisor, Expedia, Jos. A. Banks, and Johnson & Johnson.
Nobody’s buying that too-little, too-late apology she typed out this morning, either. Including Hogg’s sister, Lauren.
Campaign Action
Despite Ingraham’s hasty apology, most brands announced their decision after Ingraham’s mea culpa. However, no company seems brave enough to sever ties with Fox News completely, according to Ad Age.
TripAdvisor, Wayfair and J&J said they will continue to advertise on Fox News. Nutrish did not respond to an inquiry on that point.
Ad Age does point out that brands are taking a significant stand by placing ad dollars elsewhere.
One of the most-watched, highest-rated shows on cable news, "The Ingraham Angle" serves as a reliable reach vehicle for brands looking to get their message across to an older cohort of viewers.
Which is code for “people probably not on Twitter.”
Though companies might not be completely breaking up with the House of Hannity, it’s worth noting that Ingraham’s show was the winner in its 10 PM slot in both January and February, and will take that title home again for March.
Media Matters has compiled a comprehensive list of Ingraham Angle advertisers between March 19-28, if anyone feels inclined to join the effort. Either way, be sure to support the companies who stood up against Ingraham!
But whatever you do, leave Australian writer Lauren Ingram out of it.
Which reminds me: don’t abuse people—even terrible people, even on the internet—ever. Remember what Michelle said:
Stay tuned for updates.