The reality is that repetition and amplifying the message may still outweigh any critiques of Trump’s Twitter behavior, considering that it is an insular audience including numerous bots that distort the size of his “followers”. Trump has occasionally stopped using Twitter and does delegate some messaging there.
About two months ago, the Center for American Progress Action Fund commissioned the firm Civis to test messaging that framed Trump not as corrupt or unethical but as “ineffective”—and to attribute that ineffectiveness to his being absorbed by his Twitter feed. The results were notable. Of the six messages tested on Trump, the idea that he was “more focused on his Twitter account than on delivering on his promises” was the only one that consistently moved the vote towards Democrats, including among Obama-Trump voters.
Though CAP too has begun attacking Trump over his Twitter habits, not everyone in the party has rushed to adopt the framing, for fear that it merely goes after the medium on which Trump expresses his bluster and bigotry, and not the bluster and bigotry itself.
[...]
Those who have worked on the messaging say that going after Trump for being a racist and for being distracted by Twitter to the point of ineffectiveness is not an either-or. But, they argue, the former comes with the risk of turning off his supporters by suggesting that they are comfortable with his worst traits, while the latter emphasizes a characteristic of Trump that virtually no one finds flattering.
Comments are closed on this story.