From London, where Cambridge Analytica Ltd (CA) was a British political consulting firm that combined misappropriation of digital assets, data mining, data brokerage, and data analysis with strategic communication during electoral processes to help Ted Cruz and Donald Trump. There’s a long sordid history and though the company was forced to close operations in 2018 in the course of the Facebook–Cambridge Analytica data scandal, related firms still exist (notably Emerata), and the history has a number of political characters and associations.
(David Carroll is associate professor of media design Media and Technology at Parsons School of Design at The New School. He is known for legally challenging Cambridge Analytica and related companies in the UK courts to recapture his 2016 voter profile using European data protection law. He was featured in The Great Hack (2019) on Netflix, his data quest has appeared in WIRED, The Guardian, Motherboard, The Boston Review, Slate, Mother Jones, and the international press more widely.)
Background
Wiki:
The Facebook–Cambridge Analytica data scandal also received media coverage in the form of a 2019 Netflix documentary, The Great Hack.[48] This is the first feature-length media piece that ties together the various elements of the scandal through a narrative.[48] The documentary provides information on the background information and events related to Cambridge Analytica, Facebook, and the 2016 election that resulted in the overall data scandal.[49] The Great Hack communicates the experiences and personal journeys of multiple individuals that were involved in the event in different ways and through different relationships.[48][49] These individuals include David Carroll, Brittany Kaiser, and more.[49] David Carroll is a New York professor in the field of media that attempted to navigate the legal system in order to discover what data Cambridge Analytica had in possession about him.[49] Meanwhile, Brittany Kaiser is a former Cambridge Analytica employee that ultimately became a whistleblower for the data scandal.[49]
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On 1 May 2018, Cambridge Analytica and its parent company filed for insolvency proceedings and closed operations.[31][32] Alexander Tayler, a former director for Cambridge Analytica, was appointed director of Emerdata on 28 March 2018.[33] Rebekah Mercer, Jennifer Mercer, Alexander Nix and Johnson Chun Shun Ko [zh], who has links to American businessman Erik Prince, are in leadership positions at Emerdata.