It’s that time. Time to talk about Mr. MyPillow himself, Mike Lindell. The Big Liar election fraud denier continues his hustle to retain relevance in the conservative movement by running for the chairperson position of the Republican National Committee. With that election coming up next week, Lindell got himself an interview with WCCO, CBS Minnesota. In the interview with Esme Murphy, Lindell explained that he believes the divisiveness in the Republican Party will create a space for him to win an election and become the next chair of the RNC. But even if that isn’t the case, “I have hundreds of millions of people, people out there, the stuff that I‘m doing,” he says.
Did that make sense? Not exactly, but who cares! Murphy brings up the Dominion Voting Systems legal complaint against Lindell that includes the accusation that Lindell profited off of his Big Lie: “MyPillow’s defamatory marketing campaign—with promo codes like ‘FightforTrump,’ ’45,′ ‘Proof,’ and ‘QAnon’—has increased MyPillow sales by 30-40% and continues duping people into redirecting their election-lie outrage into pillow purchases.”
Lindell, like the rest of the MAGA party, has cried about being persecuted before for his promotion of election fraud claims. None of this is true, says Lindell. The opposite is true, according to the MyPillow CEO: “Now let me tell you the facts about MyPillow. When I tried to get this out to the people, MyPillow lost $100 million in retailers. We are not up 30-40% — we are down. We are down. I had to borrow money, Esme!” It wouldn’t be an interview with a conservative running for a position of power in the Republican Party without some whining.
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It is hard to know what to think with guys like Lindell. There is usually a kernel of truth in their lies. It is those kernels that the conspiracy theorists build their illusion palaces around. Lindell’s financial losses could simply be how Mr. MyPillow is framing how much money he has wasted on Big Lie propaganda and the subsequent lawsuits that come with making evidence-free defamatory claims against others. He has also boasted of spending money, possibly illegally, to defend other Big Liars like former Mesa County, Colorado, elections clerk Tina Peters. Those costs add up. So whether or not Mike Lindell is losing money now does not mean he didn’t profit off his defamatory campaign against the 2020 election earlier—before it blew up in his face.
Of course, so much of Lindell’s brand, the one he is trying to capitalize with to chair the RNC, has been tied up with making wild and unsubstantiated claims of election fraud. It has become problematic enough that most institutions, including his bank, have stepped away from their association with Mr. Pillow. Along with Fox News liars like Sean Hannity and Tucker Carlson, Lindell remains embroiled in very serious defamation litigation brought by Dominion Voting Systems.
When asked by Murphy about what might be discovered on Lindell’s phone, the one the FBI seized after a search warrant was issued, Lindell was emphatic, saying "Are you kidding me? I have done nothing wrong. Absolutely nothing wrong." The FBI is reportedly looking into whether there is evidence Lindell helped or coordinated or conspired in manipulating voting machines. A pot and kettle situation, as we say in the business.
In a statement to CBS Minnesota, Dominion Voting Systems said, “Mike Lindell's lies have been repeatedly debunked, including by bipartisan government officials and the courts. Dominion is moving forward with the process to hold Lindell accountable for defamation.”
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