Snoop Dogg "quitting smoke" is just an ad campaign

Snoop Dogg isn't giving up the kind of "smoke" he's been associated with for much of his career.

The rapper and entrepreneur's statement shocked fans Thursday after he posted a black-and-white social media post, announcing: "After much consideration & conversation with my family, I've decided to give up smoke. Please respect my privacy at this time."

"I'm giving up smoke," he added in the caption.

Snoop did not clarify whether the smoke was related to cannabis or something else, until now. The rapper announced Monday that he is partnering with Solo Stove, a smokeless fire pit brand.

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