Elon Musk telling advertisers to “go fuck yourself,” with a specific callout to Disney’s Bob Iger, is getting all the attention.
Musk stans on Twitter are beside themselves with excitement.
Yet they, and everyone else, are missing what Musk said next.
What this advertising boycott is going to do is, it’s going to kill the company.
Check out the 1:34 mark of the video below.
At this point, it’s not even a boycott anymore. Brands are just done with the husk of the former Twitter.