The shallow stereotype that criminals are innately bad people neglects an important economic truth: people respond to incentives. Often, criminals are simply responding to economic incentives to steal, sell drugs, etc., just as other people respond to economic incentives to pay taxes, go to work, etc.
One of the Freakanomics authors’ most important points about crime is that crime can be a rational behavior. For people who live in impoverished neighborhoods with few job opportunities, crime can be the best way to lead a productive, happy life. Thus, people often turn to crime because of their ambition, intelligence, and optimism, not because of their innate “badness,” as conventional wisdom would have it.
Indeed, close analysis of criminal practices like the drug trade reveals the sale of crack cocaine to be structurally identical to the sale of McDonald's hamburgers. As the authors show, criminals "manage" drug gangs in the same way that managers run fast food franchises.
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(2021)
In 1979, a controversy was brewing at McDonald’s. The concern was over a small plastic utensil that had a spoon on one end and the company's name and those famous arches on the other. Millions of the spoons were in the company’s restaurants all over America, and most people were using them for their intended purpose—to stir coffee.
But others had discovered an alternative use: The spoons were purportedly also ideal for snorting cocaine.
The contrast in the family-friendly brand being misappropriated for illegal narcotics consumption began in the 1970s, when drug users and dealers frequenting McDonald’s noticed that their coffee spoons could hold enough powder for a potent sniff and, at 5 inches long, were small enough to tuck away for future use. (PCP enthusiasts had the same idea.) Drug culture even gave it a shorthand—it was dubbed the “McSpoon.”
Eventually, the supply of spoons dried up. The utensils made a brief reappearance in the news in 2005 when artists Tobias Wong and Ju$t Another Rich Kid, a.k.a. Ken Courtney, debuted Coke Spoon 02, a gold-plated version meant as a commentary on how society can appropriate innocuous items.
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