As we get closer and closer to the beginning of Pride month around the country (June 1st), Conservative firebrands and anti-transgender megatroll Matt Walsh finally says the quiet part out loud: that conservative backlash against brands supporting Pride is SPECIFICALLY designed to make Pride “toxic” to those brands so they think twice about their support.
And it’s working.
We all witnessed what happened with the Bud Light debacle, which began last April when Bud Light had the overwhelming GALL to print one single can with Dylan Mulvaney’s face on it. And now Anheuser-Busch are releasing camouflage colored beer cans with “America” stamped on them in a desperate attempt in to win back their knuckle-dragging, mouth breathing base. Meanwhile the Human Rights Commission has downgraded Anheuser-Busch’s 100% rating on their Corporate Equality Index.
We’re seeing right wingers freaking the fark out over Target’s Pride displays, even going so far as violently smashing displays and threatening staff. The result? Target stores in South Carolina, Arkansas, and Georgia have either taken down their displays or moved them to the back of the store. Out of sight out of mind I guess?
These emotional toddlers are BIG MAD that society has finally decided that queer people deserve the right to exist alongside straight people in society and they are desperate to reverse that acceptance. That is why they’re lashing out with violence and intimidation.
But back to Matt Walsh, who by the way, lives in Canada where he is free to foment rage against the transgender community in America. He recently set off a Tweet storm with this opening:
“The goal is to make ‘pride’ toxic for brands,” Walsh tweeted. “If they decide to shove this garbage in our face, they should now that they’ll pay a price. It won’t be worth whatever they think they’ll gain. First Bud Light and now Target. Our campaign is making progress. Let’s keep going.”
“Everyone was talking about the Dylan Mulvaney incident as being harmful to the Bud Light brand,” he continued. “That’s true. But more importantly, it was harmful to the Dylan Mulvaney brand. Now, other companies are going to think twice before sponsoring Dylan Mulvaney because they don’t want to lose $6 billion in market cap in two days. That’s what we got to do. And then once we make these things culturally toxic or as we’re making these symbols culturally toxic, we’ve got to bring in the cavalry, we’ve got to come back in with more political force to ban some of this stuff and to say no.”
This is, of course, more culture war bullshit coming from the side the lost the culture war when gay people were ruled by the Supreme Court to have the same marriage rights as straight people. Conservatives LOST THEIR EVER LOVING MINDS when that ruling came down, and they’ve been in a state of frothing rage ever since.
So of course afterwards they trained their Eye of Sauron upon the trans community thinking “Hey, let’s go after this marginalized community” as fascists do.
On Wednesday, Walsh also tweeted that, “The Bud Light boycott will prove to be one of the most significant conservative victories of this decade. It was never just about Bud Light. It was about sending a message.”
The message? Support Pride, support the LGBTQ+ community, support equality and inclusion AND WE WILL COME AFTER YOU TOO. AND WE HAVE ALL THE GUNS.
This is what fascism looks like.
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