“What’s discipline got to do with winning?”
At the end of June, in the afterglow of a debate performance that would ultimately prompt President Joe Biden to end his campaign for reelection, Donald Trump startled his aides by announcing that he’d come up with a new nickname for his opponent.
“The guy’s a retard. He’s retarded. I think that’s what I’ll start calling him,” Trump declared aboard his campaign plane, en route to a rally that evening, according to three people who heard him make the remarks: “Retarded Joe Biden.”
The staffers present—and, within hours, others who’d heard about the epithet secondhand—pleaded with Trump not to say this publicly. They warned him that it would antagonize the moderate voters who’d been breaking in their direction, while engendering sympathy for a politician who, at that moment, was the subject of widespread ridicule. As Trump demurred, musing that he might debut the nickname at that night’s event, his staffers puzzled over the timing. Biden was on the ropes. Polls showed Trump jumping out to the biggest lead he’d enjoyed in any of his three campaigns for the presidency. Everything was going right for the Republican Party and its nominee. Why would he jeopardize that for the sake of slinging a juvenile insult?
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Over the past several days, the young senator had marinated in right-wing agitprop stemming from Springfield, Ohio, where it was rumored that Haitian migrants were stealing and eating pets. When Vance’s allies on the campaign learned that he’d already spoken out about related issues in Springfield—how the influx of thousands of Haitian migrants who came legally to fill jobs had stressed the city—they urged him to seize on this conspiracist catnip and turn it into a crusade for the Trump campaign.
One staffer in particular—a young activist named Alex Bruesewitz—helped to convince Vance and his team that this was an opportunity to put his stamp on the campaign. Vance agreed. “Reports now show that people have had their pets abducted and eaten by people who shouldn’t be in this country,” the senator posted on X...
