The reason no one is talking about

Who owns the media?  The old liberal stalwarts are owned by billionaires and corporations.  Not just the Wall Street Journal, but the Grey Lady and the Washington Post.

How many people live in areas served by rightwing radio stations?  How many people COULD listen to lefty radio stations if they wanted to?

How many FOX stations play in waiting rooms in hospitals and car dealerships?

How many people have Sinclair telling them right from wrong?

The people who needed to sanewash Trump happened to own the media.

Not all of this was messaging: some of it was who delivered the message.