The new message that the GOP is trying to stick on Obama is that he is just a politician. So, here goes Rove, giving it his best shot in an editorial in the Wall Street Journal.

Mr. Obama has now also played the race card, twice suggesting in recent weeks that Republicans will draw attention to the fact that he's black. Who is unaware of that? Americans overwhelmingly find it a hopeful, optimistic sign that the country could elect an African-American president. But they rightly want to know what kind of leader he might be. They may well reject as cynical any maneuver to discourage close examination of him by suggesting any criticism is racially motivated.

http://online.wsj.com/...

Rove has been trying to paint Obama as being arrogant, untrustworthy, just a politician, and whatever else he can think of to bring him down. It sounds like an all of the above approach. In other words, Rove is determined to keep trying until something sticks.

For example, Mr. Obama has said he "strongly supported public financing" and pledged to take federal funds for the fall, thereby limiting his spending to roughly $84 million. Now convinced he can raise more than $84 million, he reversed course last week, ditching the federal money and its limits. But by discarding his earlier pledge so easily, he raises doubts about whether his word can be trusted.

And Rove concludes saying that McCain would be helped by following his advice.

Mr. McCain will be helped if he uses Mr. Obama's actions to paint his opponent as someone driven by an all-powerful instinct to look out only for himself.

And is McCain listening? Yes. Here is McCain's press release.

http://thepage.time.com/...