Hey, Abercrombie & Fitch knows their target customer, no one can accuse them otherwise, that's for sure!
2nd mortgage for a wardrobe anyone?
Most of us, when seeing something like this, and consider the utter GALL it takes to approve of said campaign and market it, react like this:
to which the 0.1% would simply laugh-off:
Boycotting is silly because we're not buying their stuff anyway. And yeah, I completely, wholeheartedly, 100% endorse A&F's right to market how they see will be most profitable for their company.
But we can at least say ZOMGWTF!, right?