then takes an hour to get to the phone, it invites
the inference that nobody is calling. —Holland Cooke
is from within." —Sean Hannity, referring to the
advertising backlash against Limbaugh.
sharks and dinosaurs." —General Manager of KVON,
after announcing his resignation.
Most astonishing radio industry secret that you are not allowed to know:
MSNBC now indexes higher than Fox News Channel with Talk Radio listeners.
Breaking intrigue: conservative talk radio host, a former Rush Limbaugh producer, uses a ploy to try to interview Sandra Fluke in spite of her stance against such interviews. The blogger who uncovered this wonders, "when was the last time you heard of talk show hosts using competitive bidding to win time with their guests?" And adopting the tactics of a James O'Keefe associate, oh my!
From last week's Arbitron conference, evidence that damage from the Rush Limbaugh Effect continues to spread:
The (unnamed) Rush Limbaugh advertiser problem has rippled into streaming.Yet another trust issue for the talk radio industry in the aftermath of the Rush Limbaugh/Fluke affair. And still so few are willing to openly acknowledge the one who must not be named.
The problem that this NOW newsletter has called “toxic” continues to affect ad buying even into 2013. RAB CEO Erica Farber is too diplomatic to mention Limbaugh by name or specifically reference the Sandra Fluke “slut/prostitute” controversy that’s been so painful to sellers. But she “heard last week from one of the largest radio buyers that stations were taking the commercials” off the air, as requested – but then putting (or keeping) the spots on their streams, “and not telling the advertisers.” That “caused another furor” from angry listeners.
You can debate (and a lot of talk radio people do, vehemently) about whether the protests came from Limbaugh listeners, or outside groups who just don’t like conservative talk radio. But the incident put a big sledgehammer in their hands, and Farber says having spots continue to run in streams compounds the problem with agencies. Farber says “One of the largest agencies said, We won’t even touch streaming now, because we’re not trusting what radio’s doing on the stream.” [emphasis added]
Radio Advertising Bureau
CEO Erica Farber
—Tom Taylor Now: The (unnamed) Rush Limbaugh advertiser problem has rippled into streaming, December 6, 2012
There need be no debate about who protests Limbaugh's misogyny and bigotry — it is anyone with a conscience who was offended by, and is motivated to speak out against three days of verbal assault and abuse of a female citizen fulfilling her constitutional right to testify on capital hill. Some are members of existing organizations such as Ultraviolet and MoveOn. Some are simply consumers of social media content at Daily Kos or Democratic Underground. Some have flooded into volunteer organizations specifically focused on Limbaugh, such as Flush Rush on Facebook. There is no money behind these efforts; there is only the power of righteous indignation and outrage. Flush Rush, for example, has no expenses whatsoever, and is entirely comprised of volunteers. The Stop Rush Database that tracks Limbaugh's financial sponsors has only the expense of data storage, for which small donations are solicited at the website. If there are any "outside" groups it is those folks who simply wish to advertise a product, with about seventy percent of them unaware that they are sponsoring hate radio.
Some opposed to Limbaugh's incessant attacks simply observe and create a record, such as Media Matters for America. I'm not a part of Media Matters, so I cannot speak for them, but I do appreciate what they do.
(plus a bonus video!) after the jump
Cost savings vs. Time Spent Listening (TSL). That's one of the big questions in radio.
Time Spent Listening is a marketable commodity. Companies such as Arbitron measure TSL, and radio stations use that measure to sell ads.
Layoffs directly impact the cost of doing business. Assigning broad ranges of responsibilities to a smaller crew cuts the payroll, and that's exactly what the radio networks are doing; I recently heard of a station manager in the Mid-West who now mows the grass at the station. But eliminating on-air personalities and content creators cannot help but result in a less attractive on-air product — and thus, lessened TSL to market to paying advertisers:
Clear Channel laid off hundreds of workers last week, further soiling the mega-corporation's reputation. Some have estimated this round of layoffs at "around 590 positions, or 3 percent of the staff."
This satirical audio track about the layoffs is going viral in the radio industry:
Yet the worst is yet to come. We are about to see a "mass reduction in work force the likes of which the radio industry has never seen. And that’s saying a lot for an industry that has seen nothing but reductions in work force since consolidation first began way back in 1996."
The backlash simmers...
@hollandcooke I hope CC gets what it deserves, they are killing radio. May as well listen to Pandora, nothing different-no personality.— Kay Stelling (@OrlandoGenius) December 8, 2012
Even gun-carrying beer guzzling right wing Texans are calling for a boycott of Clear Channel over the elimination of on-air talent — specifically "the most listened to radio show in the southern region of communist-occupied America":
Some are calling for an exposé by newly unemployed program directors of Clear Channel's creative variation of pay for play (payola):
hey newly unemployed #clearchannel PDs - now might be a good time for a Pay For Play exposé— The Spindleshay (@TheSpindleshay) December 7, 2012
Clear Channel is owned by Bain Capital, which made Mitt Romney filthy wealthy. Bain Capital's business model is squeezing corporations to extract wealth, loading them up on debt to maximize profits, and then moving on to the next victim.
But Clear Channel's governance is also at issue. Just a decade ago, the FCC insured that incidents such as Rush Limbaugh's Fluke tirade would be punished.
'Elliot in the Morning' hit with indecency fineThe FCC looked the other way when Limbaugh let loose with his three day "slut", "prostitute", and "sex tape" barrage.
WASHINGTON (AP) March 12, 2004 — Federal regulators stepped up their campaign against indecency, proposing a $247,500 fine Friday against the nation's largest radio chain for a Washington-based show.
The Federal Communications Commission cited Clear Channel Communications' "Elliot in the Morning" show for nine alleged violations "that involved graphic and explicit sexual material, and were designed to pander to, titillate and shock listeners."
The FCC proposed the maximum fine of $27,500 per incident...
The fine comes amid heightened public and political pressure on broadcasters to clean up their programming. On Thursday, the House overwhelmingly passed legislation that would boost the maximum indecency fine to $500,000 per incident.
Last month, the FCC proposed a record $755,000 fine against Clear Channel for airing raunchy content on the "Bubba the Love Sponge" show in Florida. The disc jockey of that show was fired by Clear Channel, which did not contest the fine.
—USA Today: 'Elliot in the Morning' hit with indecency fine, March 12, 2004
Four weeks after Limbaugh's outburst, Clear Channel's CEO still had not criticized the shock jock; rather, he called Limbaugh the king — not just of talk radio, but of radio itself. "Rush is the king,” CEO Bob Pittman said. “Rush is certainly the leader, and we’re delighted to have him.”
In April, radio analyst Holland Cooke predicted that "The Rush Limbaugh Show will never fully-recover from wounds self-inflicted this past month." [emphasis in the original]
He continued, this is "what happens when we relinquish control of programming... Many affiliates automate this show, and too many station managers don’t even listen. It’s 3 hours of plug-N-play, which, for 3 consecutive days, rained-down vile insults" on Sandra Fluke.
In May Cooke reported that, "figuring that the controversy has passed, many affiliate station managers are back to not-bothering-to-listen to Rush." (I wonder what they're thinking now?)
Rape Away The Gay Guy
is called a "Limbaugh wannabe"
"Of course, Clear Channel suspended Dieter because, well -- he was not Rush Limbaugh."In fact, Clear Channel has disciplined a number of talk show hosts for one or two sentence slip-ups since the infamous Limbaugh tirade. Seems that three days of misogyny is just fine when it comes from the "titular head of the Republican Party".
Jerry DelColliano (insidemusicmedia.com), [also observed], "When Rush gets away with it, then wannabes like Dominic Dieter get revved up and out of control."
—Holland Cooke newsletter, June 2012
Clear Channel and the Republicans both bow to Rush, it seems. And Clear Channel would rather continue laying off workers than to make even a symbolic gesture of dismay over Limbaugh's continuing outrageous outbursts. And as Clear Channel passes along the four hundred million dollars they agreed to pay Limbaugh over his eight year contract, they need to cut corners elsewhere. So Clear Channel "is not done firing".
And Cumulus (the second largest radio network) will soon follow Clear Channel's example:
Cumulus Targeting 60-75 Top Execs is.gd/MRlM6v— Jerry Del Colliano (@jdelcolliano) December 10, 2012
Holland Cooke has identified Rush as the 2012 Radio Disgrace of the Year. Limbaugh's Fluke tirade "validated Talk Radio’s unfortunate caricature; and added-insult-to-injury for Limbaugh affiliates already suffering ratings erosion, as PPM demonstrates that Rush was a diary act."
In other words, ditto heads and other conservative sympathizers among Arbitron's monitors may have embellished listening time for Rush (which, among other things, allowed Rush to claim twenty million listeners).
Rush may currently have immunity as far as Clear Channel and the FCC are concerned, but market forces are threatening to bring him down. Holland Cooke notes that since his Fluke tirade, (1) "ALL of radio suffered, as ad dollars fled"; (2) "Limbaugh’s escalating three-day 'slut'/'prostitute'/'sex video' assault [has] complicated sponsorships even for music stations"; and, (3) "Sports frightens national advertisers less than Talk (after Limbaugh’s Sandra Fluke episode)." Thus, we see radio stations switching to sports and other non-controversial formats in an effort to recapture some of the lost ad dollars. Rush may have a contract, but he won't escape ultimate responsibility for the damage he's inflicted.
(when his biggest-affiliate contracts end). —Holland Cooke
Radio Survivor analyzes radio station format changes, here.
Finally, here's yet another reason the broadcast radio industry is under pressure. A very significant percentage of radio listening occurs during commutes or travel. When asked last week, "Will AM/FM radio always be available in-car?" a Ford executive responded, "Always is a long time." This brief but fascinating video illustrates yet another reason why radio industry executives should be worried:
The diarist is active in Flush Rush on Facebook:
|Rush Limbaugh's talk radio career is in a slow downward spiral in part because of the activism of consumers, volunteers, and activists who seek to hold Rush accountable for his hate speech. One very active group in this cause is Flush Rush on Facebook. Flush Rush and other, similar groups use the StopRush Database to inform advertisers about where their ads are appearing.
Please consider joining. Small donations are also accepted to fund data storage; visit StopRush for more information.