Shell was the sponsor of the Belgian Grand Prix. So Greenpeace made plans to get under Shell's skin.
During the prerace show Greenpeace unfurled a pre-race banner that read, "Arctic Oil? Shell no!"
GreenpeacePR Moment during the Belgian Grand Prix
Greenpeace continued its publicity war against Shell with a pretty magnificent prank at a Formula One race sponsored by the oil company.
The environmentalists snuck into the site of the Shell Belgian Grand Prix and planted two remote-controlled banners bearing a logo for SaveTheArctic.org, a Greenpeace website created to mobilize public support against Shell's plans to study Arctic drilling.
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Then during the Trophy Presentation with the German National Anthem playing in the background they had another one up their sleeve.
The video Shell doesn't want you to see from Greenpeace on Vimeo.
There is an ad of 10 seconds in this one.