Numbers don't lie, and telltale signs like Rush Limbaugh ranting daily about #StopRush suggest all is not well in Limbaughland. Desperate to convince advertisers to return to his show, Limbaugh floats the meme that only 10 people are protesting him. Hundreds of thousands of visits to Stoprush.net show this to be grossly incorrect.
Additionally, Limbaugh's media henchman, Brian Glicklich is attempting to launch an all out media war against Twitter's corporate counsel - who just happens to be a minority woman. So far, Glicklich's efforts have been mostly ignored, quite possibly as Glicklich makes an odd spokesman for Twitter safety after being suspended FOUR TIMES for Targeted Harassment of several women on Twitter.
Sideshow antics aside, the real reason the Rush Limbaugh Show is doomed is simple: businesses don't want to risk alienating customers who will be using their brands for the next 50 years to appease an aging Limbaugh demographic that likely will be dead in the next ten years or so.
Read more to see all the gory details, including charts and sources.
Limbaugh's troubles boil down to simple business principles: his audience is getting older, and new generations aren't buying his hate speech. How long will the iHeartRadio CFO watch his sales tank and stock crumble to save the Great White Male, Rush Limbaugh?
My money says Limbaugh will be history as of January 1, 2017. That's the end of his current contract.
Every large company that purchases national advertising contracts walked away from Rush Limbaugh. They understand they need to appeal to all age demographics, and can't afford to alienate their customers. Inside every one of these companies is a C-level executive in charge of marketing, and they look at charts like these:
These are the demographics for rushlimbaugh.com. You can see these demographics for yourself here:
https://www.quantcast.com/...
As you can see, Rush appeals to a mostly white, male audience, many of whom will not be in the market to purchase anything at all in 20 years.
Rush's problem is highlighted in these numbers:
These are the demographics of visitors to stoprush.net.
All 300,000 of them.
Notice the difference? Almost 60% of StopRush are 34 years-old or less. StopRush isn't just Obama-loving partisans. The site is a collective of people who believe the Culture of Hate Limbaugh promotes in society is unacceptable, and uncivil. These people will be using various brands for the rest of their lives, on average, about 50 more years.
So if you have a business, you have to ask yourself this question: would you risk alienating your customers for the next 50 years? And would you risk alientating your brand with their kids, too? The answer is obvious.
Visit Stoprush.net to learn more about StopRush and the companies that advertise on Hate Radio.
