Everything your party believes in Sucks.
Rand Paul
Matthews later said he appreciated Paul's "millennial" observation that current Republican Party "sucks."
"No, no!" Paul said, smiling. "I said our brand sucks."
They only plan that the GOP has is to transfer the wealth of the nation to the oh so very few.
Nothing else matters.
How they get into power to enable them to do so, is just wallpaper.
The Brand
The attitude
The policies
The divisiveness
The greed
The anti-science
The warmongering [even if it is bipartisan]
The hate filled whining and whinging
The lack of empathy
All suck.
It is not a question of branding, but one of fundamental conservative radicalism where only the "self" matters, preferably the fewer that benifit the better.
The only constant policy you have ever had is: "no to taxes, cuz gubbmint iz bad".
Fuck your "Brand"
Fuck your "Policies"
Fuck your "Party"
You
All
Suck