Limbaugh Dumped by One of His "Original" Affiliates, Citing "Toxic Brand"

      (image credit: Photo Giddy)

From Media Matters:

California's KOWL has dropped Rush Limbaugh's radio show from its lineup. Describing the station as "one of the original Rush Limbaugh affiliates," the announcement release emphasized that the decision was based exclusively on "economic reasons," citing Limbaugh's "toxic brand."

The release elaborated on the economic reasons: "And now the free market has spoken. Rush has repelled local, regional, and national advertisers from KOWL costing the stations [sic] thousands of dollars in advertisers." It went on to state that "advertisers would rather just avoid the whole station then [sic] take the risk of being associated with Rush's increasingly toxic brand."

KOWL's explanation for dropping Limbaugh's show is very similar to reasons offered by Boston's WRKO and Indianapolis' WIBC, which both recently dropped Limbaugh from their lineups.

http://mediamatters.org/...

Awesome news. Sure, Rush gets a sad any time a station dumps him, but this one has got to be especially painful.

Big thanks to Angelo Carusone, a major Flush Rush activist, and also the author of the Media Matters article.

Support the Flush Rush Fight Group here:
https://www.facebook.com/...