Their term, not mine, by the way.
They got the data they needed and can start turning on the machine. They are getting help from dem PACs they work with too, so you know. This is what it was always going to be about. Their models are better than Trump’s — they are better operatives — with fundamentally deeper knowledge of how to find target voters and know how to run a campaign based on analytics and not throwing shit on the wall. This is one of the reasons the beat us consistently — they are much better at micro targeting and all that.
I am certain that is not all coming today from LP
You may want to read the whole article- should be an eye opener.
www.yahoo.com/…
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“We’ve ... been doing this with a purpose,” Madrid said. “These ads have been running in limited runs as we check the analytics to see how the response is. And now, in the last 80, 90 days, it's all about execution. So we’re now putting the money and the firepower behind it in eight key States where we think it will make a difference by moving Republican votes.”
This digital ad campaign will involve spending $1 million on social media sites, direct email, and search engines to reach voters in Pennsylvania, Ohio, Wisconsin, Florida, Texas, Arizona, North Carolina, and Georgia. Voters in those states will see eight different commercials that the Lincoln Project made. Some of the ads have already aired on television and they have all been released online where they have collectively earned over ten million views.
According to Madrid, the prior releases allowed Lincoln Project to collect data on who the commercials resonated with most strongly and they are aiming to have each commercial reach specific viewers who are likely to be moved by it.
