RNC day 2 ratings "hold steady" from Day 1.

Split Rock Lighthouse, on Minnesota's North Shore of Lake Superior. Nothing to do with the diary, just a cool picture.

In other words, the ratings Day 2 improved very little from Day 1.

Deadline.com - RNC Night 2 Holds Steady In Early Numbers

America’s Got Talent topped Tuesday in primetime, delivering a 0.7 in the adults 18-49 demographic and 5.58 million viewers to hold steady with last week’s numbers. The reality talent competition led into Night 2 of the Republican National Convention, which so far trails Night 1 in the early data with NBC (0.3, 2.42M) and ABC (0.3, 1.74M) leading in the demo and CBS (0.2, 1.30M) at No. 3. These numbers will likely be adjusted when finals are delivered.

That’s up slightly from the Day 1 on the broadcast networks. On Day 1, ABC had 2.0 million, NBC had 1.7 million and CBS had 1.5 million for a total of 5.2 million, or about a 5% increase.

Showbuzzdaily.com - RNC Ratings Day 1

ShowbuzzDaily - RNC Rating Days 1-4

The Republican’s 5.46 million for Day 2 on the broadcast channels is a little more than 1.1 million short of the Democrats’  6.64 million with the broadcast channels for Day 2.

As for why it matters? Ratings are all-important for Trump. He was counting on using his ratings as a cudgel against Democrats. Now we has to sit there and stew about his bad ratings. It pokes a hole in the perception of popularity he wants to cultivate.