A week ago, on the BET Awards, Taraji P. Henson made an impassioned plea to viewers.
This clip proceeded to go viral.
In addition, Project 2025 Google searches soared exponentially.
Overlay and Compare: Project 2025 has surpassed the NFL and Taylor Swift in Google searches.
So, today, the President jumped in, and made his case for citizens to find out more about Project 2025.
“Project 2025 will destroy America, Look it up.”
That’s not a coincidence. So now it is time for people who love democracy to take it to the next level.
I propose that anytime any politician mentions Project 2025 at a campaign stop, that citizens chant in unison,
“Look It Up, Look It Up, Look It Up!”
T-Shirts, Mugs, Memes, make it a viral sensation. Treat it with the same vigor as the GOP did with defund the police. Do not let any GOP member hide from it. And unlike defund, many GOP politicians will likely support it.
And in this case, it drives curiosity and engagement.
If Lock Her/Him Up can become linked forever to a campaign, so can Look it Up.
Make it happen.