Donald Trump had no shortage of potential vice presidential running mates. There were several seemingly serious contenders on the list, including Sens. Marco Rubio of Florida and Tim Scott of South Carolina, and North Dakota Gov. Doug Burgum. Trump picked Sen. J.D. Vance of Ohio.
He was the worst possible choice.
In some ways, VP picks are overrated, rarely making a meaningful dent in the overall dynamics of the race. Usually, they work best when they mobilize the candidate’s base. Vance isn’t the worst pick in that regard, having made a hard-right turn in recent years that should delight the MAGA faithful.
But this isn’t a normal election year. Vice presidential picks can serve a useful purpose as attack dogs when the presidential candidate needs to stay above the fray. Dick Cheney comes to mind, or Sarah Palin. The least effective running mates are those who have with zero credibility with the base, like Hillary Clinton’s pick, Sen. Tim Kaine.
Trump doesn’t need an attack dog. No one will mobilize the MAGA base more effectively than him, and he’s not shy about what he says. Trump isn’t staying above any fray.
Other VP picks help fill a hole in a presidential candidate’s resume, such as when Joe Biden shored up Barack Obama’s perceived lack of foreign policy experience (a thing no voter ever cared about, but in those days, the David Broders of the Capitol Hill commentariat had to be appeased).
So what does Trump actually need in order to win? Electorally, he needs to expand his base, and to do so, he needs to tamp down the extremism—not escalate it.
Rubio could’ve helped Trump make deeper inroads among Latino voters, but we all know Trump wasn’t about to “relocate” again to New York or New Jersey in order to get around the (archaic) constitutional prohibition against both candidates residing in the same state.
Scott might’ve done the same with Black voters, and particularly with the older and younger Black men whom polls claim are open to Trump’s message. (That’s something we haven’t seen in actual election results, but … who knows, maybe it’s real.) There was no constitutional roadblock that kept Trump from picking Scott.
“Expanding the base” also means bringing college-educated suburban women back into the fold, and to a lesser extent, their male counterparts, many of whom have already defected to the Democrats or are poised to do so. Trump’s United Nations ambassador and former South Carolina Gov. Nikki Haley would’ve been a savvy choice to help appeal to that demographic, as well as to project party unity. Polls have consistently shown that a small but significant percentage of Haley voters are reluctant to vote for Trump, which could make a difference in a tight election race. But in reality, there was no way Trump was going to name a woman to his ticket, and especially not a woman of color who he repeatedly called “birdbrain.”
Burgum is a rich, old, white guy—a stand-in for Trump’s favorite demographic. While not particularly exciting, he could’ve provided a sense of normalcy and stability at a time when many voters are tired of the Trump circus.
All of those picks could’ve served Trump well strategically. Instead, he picked Vance, who once called Trump “America’s Hitler.”
Indeed, we have a vast catalog of Vance quotes lambasting Trump. Stories detailing the ripostes are forthcoming, but include such gems as, “a lot of people think Trump is just the first to appeal to the racism and xenophobia that were already there, but I think he’s making the problem worse," and, ”[Trump] is ultimately a destructive force." But there is nothing Trump loves more than a former enemy bending the knee—and Vance has done so with extreme relish and obsequiousness.
So what does Vance bring to the ticket?
He can’t deliver the base any more effectively than Trump can. Electorally, he dramatically underperformed in his Senate race, winning by just 6 percentage points in 2022. His Republican predecessor, Sen. Rob Portman, won it by 21 points in 2016. (Trump won Ohio by 8 points in 2020 with a presidential-year electorate.) Vance was a disastrous candidate and hopeless fundraiser, forcing Senate Republican Leader Mitch McConnell to spend $32 million to save Vance’s ass. That was money that could have been spent against Democratic opponents including Sen. Raphael Warnock in Georgia, Sen. Mark Kelly in Arizona, Sen. Catherine Cortez Masto in Nevada, or John Fetterman in Pennsylvania. All four won by less than 5 points, and with that, Democrats held on to the Senate.
It figures that Trump would pick Vance, and not an actual winner. Trump rarely associates with competent, effective people.
And despite Vance’s past criticism of Trump, his record is everything Democrats could wish to run against, including directly thanking the authors of Project 2025, the extremist blueprint for Trump’s next term in office.
Put another way, Trump needs all the help he can get to expand his base. By choosing Vance, he specifically demonstrated that he has no interest in doing that.
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