Those of us who have been waiting to see what shape the $200 million Bush media barrage would look like now can get our first glimpse.
http://www.georgewbush.com/TVAds/
The early strategy appears to be:
- The country is safe.
- The economy is strong.
- Ma, Pa, and apple pie.
Here is the transcript from the first ad, with commentary:
President Bush:
One of the things that must never change is the entrepreneurial spirit of America. This country needs a President who clearly sees that.
That's why I recommend voting for John Kerry.
Laura Bush:
The strength, the focus, the characteristics that these times demand.
I'm sorry, dear, did I speak out of turn?
President Bush:
And as the economy grows, the job base grows and somebody who's looking for work will be more likely to find a job.
Especially if that somebody lives in China or India
I know exactly where I want to lead this country; I know what we need to do to make the world more free and more peaceful. I know what we need to do to make sure every person has a chance at realizing the American dream. I know what we need to do to continue economic growth so people can find work, to raise the standards at schools so children can learn, to fulfill the promise to America's seniors.
I'll get back to you later with the details... It's a secret!
Americans are hard working, decent, generous people. I'm optimistic about America because I believe in the people of America.
And, most of all, I believe in the power of media advertising to help them believe my bullshit.
President Bush:
I'm President Bush and I approve of this message.
At least I'm accountable for something.