Is Rock The Vote a Good Thing Anymore?

http://story.news.yahoo.com/news?tmpl=story2&u=/ap/20031022/ap_on_go_pr_wh/students_bush

The poll done for the Harvard University Institute of Politics found that 61 percent of college students approve of the job done by Bush -- about 10 points higher than the president's approval rating in several recent polls of the general population.

My question:  do we really want to encourage 18-21 year olds to vote anymore?

I am so utterly dismayed by the 18-21 group.  It seems like they have no concerns for a number of issues threatened by Bush, simply because they have never known it to be different or have any concept what it would be like if Bush gets his way:

1. Ending overtime.  
2. Abortion rights.
3. Privatizing social security.

Why are younger people drifting right? What can we do to stop it? Do we really want to rock the vote?

(By the way, I'm 35- so I'm no old fogey here).