Boy, that press sure wants to talk about Bush "inching" up in popularity. They can't bring themselves to talk about Bush being "unpopular", as it would violate their very carefully constructed media narrative for the guy.
So we get stories about Bush's rebound, and Chris Matthews waxing poetic about how illegal NSA wiretaps are paying off politically for Bush, etc.
But what's the reality? Here are the most recent polls with their respective trend lines:
Time Magazine 
1/24-26 11/29-12/1
Approve 41 41
Disapprove 55 53
ABC/WaPo 
1/23-26 1/5-8
Approve 42 46
Disapprove 56 52
Fox News 
1/24-25 1/10-11
Approve 41 42
Disapprove 51 49
Cook Political Report 
1/22-25 12/8-11
Approve 47 50
Disapprove 42 55
LA Times/Bloomberg 
1/22-25 1/15-17
Approve 43 54
Disapprove 50 47
CBS/NYT 
1/20-25 1/5-8
Approve 42 41
Disapprove 51 52
CNN/Gallup/USA Today 
1/20-22 1/9-12
Approve 43 43
Disapprove 54 53
Hotline Poll 
1/12-15 12/12-13
Approve 46 50
Disapprove 53 47
So, six out of the last eight polls have shown Bush heading lower. At best, Bush is treading water. So this nonsense about Bush's approval ratings going up is just that, nonsense.
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