More on Lowe's pulling ads from O'Reilly

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Saturday July 28, 2007 · 6:36 AM PDT

2007/07/28 · 06:36

What moved Lowe's to pull its ads from the Bill O'Reilly hate-fest?

Could it be that targeting Home Depot for its support of the FOX Nutwork's coordinated campaign against science raised some eyebrows?

Even as Home Depot is hoping to score P.R. points with its own program of environmental friendliness, it's supporting the FOX Nutwork campaign to undermine its own work.

Now it seems that a number of callers to Home Depot who had signed the Sierra Club/MoveOn/Brave New Films petition were told, "where are you going to shop instead of us - Lowe's? They advertise on Fox too."

Well, now there's some daylight between 'em.

And by the way, what made Home Depot sensitive enough to pull its ads from BET, but not sensitive enough to pull them from FOX?

Maybe you'd like to ask.

Ron Jarvis, Vice President of Environmental Innovation
ron_jarvis@homedepot.com

Frank Blake, Chief Executive Officer
francis_blake@homedepot.com

Carol Tome, Chief Financial Officer
carol_tome@homedepot.com

Update by kos: Remember to be polite when emailing. If your email looks anything like the winger hate mail I'm getting, it won't be effective at all.

Update II by kos: News Hounds has a full list of Fox advertisers. Remember, we didn't start this battle. Bill O'Reilly, going after JetBlue, did. But they aren't the only people who can play this game anymore.

Update III by Kagro: Interested in joining an organized group of FOX hunters? Sign up here.

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More on Lowe's pulling ads from O'Reilly

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