Lately every day when I log on to DailyKos, I see another impeachment thread on the recommended list. Clearly this is an idea whose time has almost come. Working in market research, I am surrounded daily by people who are in the business of crafting messages, slogans, visuals and narratives in order to sell a concept to an audience of consumers. It has recently occurred to me that a concept, or a recommended course of action, could be sold as easily as a product. In this diary, I am challenging all of you who are succinct of mind and creative of visual imagery to put your creative skills to the test. Pretend that WE are now all employees trying to create an internet marketing campaign to sell constituents and ultimately politicians on the concept of impeachment. How can we market this impeachment concept? What slogans, messages, images, and narratives could we craft to motivate the change we believe this country needs?
If you want to try your hand at marketing impeachment, make the jump:
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